Yancheng Museum has developed a distinctive cultural and creative product system rooted in the city’s unique identity of salt culture, wetland ecology, and red heritage.
The museum transforms its rich collections and historical narratives into a series of creative products that are both artistic and practical. Inspired by regional symbols such as ancient salt production techniques, the red-crowned crane, and wetland biodiversity, the museum’s cultural products include themed souvenirs, design stationery, lifestyle items, and IP-based creative merchandise.
Among the most representative series are the “Salt-themed” cultural creations and IP derivatives such as “Salt Xiao Bo”, which reinterpret traditional salt-making culture through modern design language. These products not only reflect Yancheng’s 2,000+ years of salt history, but also integrate contemporary aesthetics, making cultural heritage more accessible in everyday life.
Through continuous innovation in design, storytelling, and cross-sector collaboration, Yancheng Museum has built a cultural and creative system that connects exhibitions with daily consumption scenarios. This approach allows visitors to take home “a piece of Yancheng culture,” turning historical memory into tangible cultural experience.
